Sometimes the blog subject may be a difficult one to find affiliate products for. So how can you get some recompense for the hours of work you have put into those posts and pages online?
Any blog interesting enough to attract visitors in numbers, can be monetised with Ads . There are many such services which provide ads placements. Their customers are businesses wishing to advertise their goods and services on relevant websites, where visitors will see them and click through.
With an interesting site, you can approach Google Adsense, to place ads on your webpages.
How does Adsense Work
Google facilitates the ad placement, negotiating via an auction system where the highest bid from an advertiser wins the auction and their ad is put forward. Google charges 32% of the bid as a fee and the rest -68% goes to you, for hosting the ad. So it is a fair and totally automatic process, you don’t have to charge anyone directly for ad-space which for a small site would be very time consuming.
How do you Apply for Adsense
Application is simple, just fill in your site details on Googles Adsense page
Their team will review your site for compliance.
You should ensure the site complies with their terms of service, which is mainly common sense – no pornography, nudity, violence, gambling, Hate speech, shocking content , Malware or Adware , illegal downloads, drugs , alcohol …… etc
You will prove ownership of the site , usually by uploading a file to the site.
Update your Privacy Policies
- Your Policy should include the fact that third party advertisers are serving ads which are enabled by cookies created when you visit other websites
- A way to opt out of these ads
- A link to the 3rd party vendors and ad servers websites
Lastly google will post out ( yes snail-mail ) a PIN code to verify your actual address. You will enter that PIN on the adsense page created for you, no payments will be issued before verification of the address.
The Google ads team also review for content:
A “thin content” site will be reviewed poorly, your site should be giving VALUE to the readers, although no one minds affiliate links here and there, if that is all there is, then don’t expect a good review, after all what advertiser would be interested on placing ads on a totally ad based site?
This is where the CPC ( cost per click) metric becomes important. If you can find topics with high cpc values, your advertising revenue via Adsense, will be much higher.
Wordstream seemed the best option and I entered my search term “How to get my Website ranking in Google” Wordstream responded with 25 keywords. They send it by email ( which is a crafty way to get your email !! ) and it is in csv format, so using Google sheets or Excel…
First – remove those with low number of searches/month
Next – remove those with high competition
Now I want to reorder the data table, based on its CPC. When I tried this, it didn’t work, behind the scenes the Dollar amount is held as character data – so to reorder it I needed it to be Numerical data, so I had to remove the dollar sign
If your excel version is old and gives problems when changing data-types , (normally you can just click on the column and change the data type), you can use the formula method – make a new column based on the dollar column , enter this formula in the new column and replace B2 with the dollar column ID.
You should now have a column with just numbers. Now reorder the table based on the numbers column.
|Keyword Phrase||Searches/month||Competition||CostPerClick||CPC (number)|
|how to get my website to the top of google||90||Medium||$23.07||23.07|
|how to get my website on google first page||20||Medium||$22.07||22.07|
|how to get on google search first page||10||Medium||$21.25||21.25|
|how to show your website on top of google search||10||Medium||$20.25||20.25|
|how to get your website higher on google||90||Medium||$18.41||18.41|
|how to get my site higher on google||10||Low||$17.79||17.79|
|how to get website on first page of google||140||Medium||$17.35||17.35|
|how to get your website to rank higher on google||10||Low||$17.24||17.24|
|how to get google ranking for my website||10||Medium||$17.15||17.15|
|how to get my website higher on google||30||Medium||$14.78||14.78|
|how do i get my website to rank higher on google||10||Medium||$14.19||14.19|
|how to get your website on the first page of google||50||Medium||$13.8||13.8|
|how to get on 1st page of google||10||Medium||$13.42||13.42|
|how to get your site at the top of google search||10||Medium||$12.69||12.69|
|how is my site ranking on google||10||Medium||$8.00||8|
|how to find my website google ranking||10||Low||$6.41||6.41|
|how to rank on the first page of google||10||Medium||$5.45||5.45|
|how to find google ranking of a website||10||Medium||$3.05||3.05|
|how to rank my website top in google||10||Medium||$2.73||2.73|
|how to get your website to the top||30||Medium||$2.31||2.31|
|how to rank my site first on google||10||Low||$2.14||2.14|
|how to rank your website for keywords||10||Medium||$2.07||2.07|
|how to rank a new website on google||10||Medium||$1.68||1.68|
So, with a slight change in the keyword focus on your blog page, you can expect each click to be more valuable and the adsense income to be higher next month.
Don’t forget to fully get up to speed with the latest SEO for Googles algorithm. Details of changes are published on Googles developer pages.
Add your own banners to the sidebar, as internal links ( reference your own more detailed pages on a topic ) and external links ( to authority sites ), both of these are needed for SEO purposes.