How to Build Your Website

1.You need some web-space to put your website, its a bit like real estate,  you buy the land – the ‘webspace’ from a Hosting company. will need a Domain Name for your website, this needs REGISTRATION which has to be done through an official registrant.

3. put the 2 together with DNS

4. Add a Theme to your website to change how it looks

5. Start blogging – add your content pages

The first part, the creation of an addon domain, in your hosting, the loading up of WordPress files and setting up the Theme is easy ‘Mechanical’ work. They can be carried out from a simple checklist. 

1. Hosting:

For your first site, dont worry too much about this, most hosts do the basic stuff, prices are very similar. It is useful to have space for a second and third site, maybe a  sandbox site for trying things out and ‘auxiliary’ sites and utilities like link cloaking so my choice would be to go for shared hosting, most hosts will do a package with unlimited sites for a very reasonable price per month

2. Domain Name

Buying Your Domain does need some careful thought. Ideally go through the process below, of choosing  the niche you intend to compete in, to choose a suitable name for your site. 

Check if the Domain Name you want, is actually available Here , you can buy the Domain Name from here too

3. NameServers (DNS)

Again this is simple ‘Mechanical work’. Once you have your webname, your Registrant will hold the Dynamic Name Server settings, which need to be pointed at your new webspace purchased from your hosting provider.

4 . WordPress Theme

This gives your new site its look and feel, there are many good free themes, I use one  which is fully compatible with Elementor, which is my webpage  builder of  choice, my Theme is called Generate-Press, it is always kept updated by the Theme software team, it has a very large customer base so it’s a good one to start with. There are many Themes you can buy too, depends on your priorities and what features you need 

The second part is much more detailed and difficult. Most of Googles users, 88% in fact , don’t even look at page 2 of the Google search results ( serps). So your task is to build a site and rank it in Google on the first page.

Choosing Your Domain Name

By Choosing the right Domain name – one that is at the right point of the funnel, you can ensure your site is going to be successful long term.   Example suppose I was to enter the diet and fitness niche. Choosing “Diets” would be so competitive, it would be virtually impossible to outrank big sites with big teams , big budgets….

Choosing a Domain “xyz-diet” would be ok, but would have a limited audience. What if the xyz diet became unfashionable or was overtaken by another type of diet? Your site would be dead. My first attempt, fell into this category, when I built the site , halogen ovens were at their peak, TV shopping channels were selling them like hotcakes, my site bloomed and brought in a good affiliate income, but a year down the line, Halogen Ovens were over. Dead ! Having the title Best HALOGEN cooker, I couldn’t really expand it to cover other things.

By choosing a domain name halfway between the two, like “” it wouldn’t be so hard to rank on page one and any new diets would fit in nicely under your names umbrella.  After all the intention is to attract searchers using Googles results, to pick your site from the 10 sites given in the page 1 results. Check here to discover if your chosen website domain is available

In other words, dont go so niche that your audience is too small – you will also find that you have covered all the possible subjects to talk about under that niche , very quickly. 

Dont try to go too broad, the competition for a new site is just too big. You would never rank.

Make Your Site the Go-to Authority in your Niche

This is your long-term goal.

Authority sites rock.

If you can cover all the topics in the niche, with INTERESTING articles of better QUALITY and LENGTH than your competitors, then you will have a winner, a site that will bring visitors in and so make sales.

For the main points to make an authority site see my Authority Site Page

Monitising your Site with Ads

How to make all your work pay? It can be done in many ways. Selling affiliate products is one of the most profitable methods.  If your niche is one without related products but attracts lots of visitors, like for example a Comedy Collection site, you can put Ads on the site . Although its counter-intuitive, as visitors will click away to another website , statistics show that it does actually work well and the drop in page views due to visitors clicking the ads is quite small.

The easiest is Google Adsense. Google will display Ads relevant to the search query and visitors clicking the Ads. will earn you a good return.

CPC Value 

If you investigate keywords before writing your blog posts, you can find the likely return from an ad-click. Many keyword tools give the value “CPC”

If you grow your site and have a clearly targeted audience in the US and reach 25k sessions/month you can jump up to MediaVine Ads , which pay significantly more than Google Adsense. 

AdThrive is another player worth investigating, but again require you to have  at least the 25k sessions month after month. They all have managers to help you achieve better results ( well they earn more if you earn more ! ) .

Ezoic is another Ad – manager , they put a lot of resources up to test ad returns on your pages and get the very best results. This is slightly less of a hands off  monetisation approach , you will need to put in some time with Ezoic.

Results will vary from niche to niche and a lot depends on your ad target audience.

Monetising Your Site with Affiliate Promotions

If you have picked a niche with lots of affiliate products, this is relatively easy. Write product reviews and include your affiliate link.  Be genuine!  If everything you review is GREAT its not going to be believable. 

Don’t forget that in most niches there are physical products AND “how to” guides and books. Often the physical goods side is the easiest ( Amazon for example ) to promote, but the guides ( Clickbank for example ) often have very high commission rates.

Read my guide How to do Affiliate Marketing